I remember distinctly when designer jeans became the trending thing.  It was at the start to middle of the new millenium.  All of a sudden, you couldn’t just reach for your Gap jeans or Levi’s.  You had to dish out $200 for a pair of Citizens of Humanity, Joe’s, 0r 7 for All Mankind jeans.  All of a sudden cotton had a big pricetag.

J Brand is a must have brand these days. From boyfriend cut to skinnies, bootcut to highrise, these are must haves. They do colored denim fabulously additionally. This brand is very youthful and they are not logo heavy. Since the era of millenial recessionista began, understated has been the celebrated state of being. Gone are the ostentatious labels splashed all over everything. What is in is affordable yet sleek, modern and minimalistic chic. Meet J Brand.

“I have much to learn from my daughter Sofia. Her minimalism exposes my limitations: I’m too instinctive and operatic, I put too much heart into my work, I get lost sometimes in bizarre things – it’s my Italian heritage.”
–Francis Ford Coppola

Attribution to Bloomingdale’s, J Brand, Fashionable People UK