Bohemian Rhapsody

7bc8d366d1cdecc891a53cac096bba17Apparently inspired by his wife’s “lack of interesting clothing options,” Israeli’s formally trained designer Kedem Sasson founded his “art to wear” line. This was 20 years ago.  He had found a large void in the style market for women of more plentiful shapes that were both fun and creative. So he created one.

kedem

Since then, Sasson has become a mainstay on the Israeli fashion scene. He also has boutiques around the world including in the US.  His work is remarkably popular. As a member of the designer fashion resale club, I can tell you that his pieces sell like hotcakes. My belief on why: the quality is high, the cuts are smart, and the shapes are universally flattering.

I’m a girl from a good family who was very well brought up. One day I turned my back on it all and became a bohemian.

Kedem-Sasson-gindi-tel-aviv-3-Shir-Wrobel

Attribution to Knitting Forum, Upstairs on 7th, Point of Fashion

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