It all began in 1958 when Jacques Leonard asked Daniel Tribouillard to start a new company: Leonard Fashion. A man of an inherently artistic temperament, Daniel Tribouillard set out to differentiate the brand by pursuing Haute Couture. In 1960, he launched an entirely new process for printing English weaves that were very fashionable at the time but said to be “unprintable”. His clients were won over and the audacious young man was applauded across the globe. In simply a few short years, encouraged by the success of his much loved floral prints, Daniel Tribouillard birthed the Leonard brand to the world. He developed his style by adopting the orchid as an emblem: a delicate wild flower “without geometric limits”. Indeed, Leonard’s originality is founded on a unique and recognizable style shared by all of its designs – and also the fabrics used. In 1968, Daniel Tribouillard presented his first collection of printed silk jersey dresses with a slogan emphasizing the lightness of the fabric: “The Leonard Dress: 150g of happiness”. In the early 70s, the House diversified its production (perfumes, ties, silk scarves…) and created its own distribution network. The years went by, innovations and inventions came one after the other and shaped the brands reputation. In 1994, the House of Leonard joined the French ‘Féderation de la Couture’ and performed its first fashion show at the Carrousel du Louvre.
The house still lives and thrives today. Perhaps it is lesser known than similar brands such as Emilio Pucci, and yet it has made its distinct and remarkable impact on the world of fashion. The beauty of the line is its homage to nature, color, air, light, eternal hopefulness. I suppose, it may be gleaned from his contributions to the world of sartorialism, in Tribouillard’s mind, that hope springs eternal.
“There are always flowers for those who want to see them.”
Attribution to Simply Magdorable, 1st Dibs