One of the things I love most about walking through Soho’s New York cobblestone streets is walking past all the beautiful shops, amongst them many a contemporary design haven. Within that list is the famed Design Within Reach.
DWR markets the “best” in authentic modern design. It’s actually a neat concept, what they do, really. The business began when the founder Rob Forbes was furnishing his apartment with “clean classics” that he had access to while living in London. He discovered that pieces from the likes of Eames, Saarinen, and Bertoia were remarkably difficult to obtain unless you had inside connections or wanted to wait months for delivery.
Forbes had the foresight to know that there must be a better way to do business. He immediately purchased 20 containers of product, put together a catalogue, and waited for the phone to ring. And ring it did. The rest is history.
Courtesy of Design Within Reach, Sample Sally, Ohua88, IMGFave